In many ways setting up a meeting in Second Life is much the same as arranging one in real life, but there are some challenges that the organisers may not realise. It was a chance remark over Twitter that led to Pauline Randall and I writing "Managing Meetings in Second Life: The Protocol Guide", the guide is available at Scribd.

Pauline is Managing Director of virtual-e, and has lots of experience of helping organisations to move into virtual worlds. My experience is gained from an educational perspective, over the last year I have worked with a great set of collaborators on 2 education and virtual worlds projects:
Muvenation: which has developed a course to help teachers discover how virtual worlds can be used to realise soutions to common educational problems;
LLL3D: supporting educationalist across the full range of life long learning understand the potential of vitrtual worlds.